Rancho was founded in the 1950’s as the Rancho Jeep Supply Company in Long Beach California. Using their expertise in the market they went from selling to manufacturing their own quality suspension parts and in 1985 developed their world famous shock absorber. A branch of parent company Tenneco, Rancho is currently one of the largest, most respected names in the business.
Today’s vehicles benefit from complex systems and expertly designed products that make short work of what used to be huge problems. Never before in history have vehicles been as capable as they are today. In order to understand how we got here, we need to take a quick look to the past.
In the 1950’s the Rancho Jeep Supply Company was gaining popularity as the go to place for parts in the Long Beach area. After years of selling other companies products, they decided to go in to manufacturing and create their own high performance suspension products for trucks and SUV’s.
After decades of success, Rancho was purchased by Tenneco in 1990 and has since been one of the most respected companies in the suspension market. With a large selection of products for a wide variety of vehicles, Rancho continues to dominate their sector of the industry to this day.